When marketing in the digital world, there are many things to consider—from web development and web design services, to SEO, to email campaigns, social media, blogging and more.
So, unless you have an in-house team with the time, resources and expertise for a DIY undertaking, chances are you’ll need outside help to get projects and campaigns done efficiently, from start to finish, without having to navigate the learning curve or set up a specialized team.
Hiring an outside agency to handle your digital strategy will allow you to:
1. Focus Your Time and Energy on Your Business Itself
You time is probably best spent handling the day-to-day mechanics of your business. Digital marketing efforts require taking the time to screen and hire new talent, not to mention the ongoing management of your in-house team.
The entire process can be very time-consuming, and the right agency could eliminate the need to train, onboard and manage yet another team.
After hiring an agency, you simply let them know your business goals and timeframe, then allow them to handle all aspects of the process. This frees up valuable time that you can use to run your business better.
2. Significantly Cut Operating Costs and Expenses
Hiring an outside creative agency can trim your marketing budget, since the cost of an agency’s services are usually much more cost-effective than that of maintaining an in-house.
Think of it this way. Digital Marketing Managers alone can cost you anywhere between $70,000 and $120,000 a year, and that’s for a single team member. Hiring a complete dedicated team can run a few hundred thousand dollars annually.
An agency may cost you as little as the expense of hiring just one team member. And since agencies work as independent contractors, you won’t worry about things like payroll taxes and ongoing expenses for full-time employees such as health insurance and other costly benefits.
Agencies also provide scalability to accommodate your needs as your business grows or evolves, meaning you won’t have to allocate additional resources internally to support and fuel your growth.
Another thing to consider is the high cost of the tools required to set up and run effective digital marketing campaigns. Many come with an expensive one-time payment or pricey subscriptions. A qualified agency already has these tools in place, eliminating the need for you to invest in them, so consider bringing on a team of online marketing experts.
3. Tap Industry Expertise
Most small and mid-sized businesses don’t have the resources to hire an in-house team of digital specialists, and many rely on a trial-and-error DIY approach, often to their frustration. Using build-it-yourself web design services and a learn-as-you-go approach to online marketing can yield less-than-desired results.
It takes years of experience and training to acquire these skills and become competent with them, and that’s something you can get instant access to with an agency that has a multi-disciplinary team of experienced and qualified experts.
Most importantly, these specialists have worked on projects similar to yours in the past and you can leverage their experience.
4. Get Fresh Ideas and Insight
The reality of digital marketing is that a campaign that works for one business will have lackluster results for another, even if they are in the same industry.
A competent agency will be able to provide you with useful ideas and insight on what will work for your particular business. They can offer a new approach to current campaigns and processes, and make a thorough assessment of your online marketing efforts and infuse your approach with new ideas based on your customers’ perspective.
For example, the agency can help you determine who and where your target audience is and help you to reach them with content that appeals to them most, allowing you to focus your targeted marketing campaigns.
5. Get (Measurable) Results
In business, there’s nothing worse than investing in something that offers little or no results. But in the digital marketing landscape, it can be difficult to determine Return on Investment (ROI), because many online efforts results in a payoff that can’t be measured in a concrete sense (boosting brand awareness, driving brick-and-mortar traffic, customer loyalty).
Even so, agencies track their results by tracking Key Performance Indicators (KPIs) that help you to determine just how effective your digital marketing campaigns are in relation to your business objectives. They also conduct audits while identifying and tracking the most important metrics to follow across marketing channels, allowing you to measure the effectiveness of your efforts in monthly or quarterly reports, which you can use to tweak your marketing campaigns and make sound business decisions.
Using an agency, you can get clear insights on everything from Web traffic and its sources to SEO keyword performance to how your followers are engaging with your brand on social media platforms.
Hiring a good digital creative agency will let you to quickly launch your online marketing campaigns, focus on running your business, save you money, allow you to tap experts, give you fresh, new ideas, and get measurable results. Now that you understand why you should hire one, make sure you know what questions to ask when hiring an agency.
Carefully screen firms to find the right agency for you. Above all, keep in mind that digital marketing is a methodical and continuous process that requires a lot of time and effort. If you’re prepared to invest that, you’ll be well on your way to online success.