What is the most important thing a website needs to be successful? TRAFFIC! What is the point of having an amazing site if no one is going to see it? Your audience can’t know they need exactly what you have to offer if they don’t know you exist.
Website traffic (or the number of visitors to your website) is important for many reasons, the main one being that the more people who visit your site, the more potential customers you have. But what if you’re not getting web visitors? Here are 5 possible reasons your website is not getting traffic:
1. Site Loading Speed
In this world of instant gratification, waiting is not our favorite thing to do. And if your website is taking too long to load people will click away before they even see all the wonderful things you have to offer. Your website should be optimized for the fastest loading speed possible.
How can you fix this and increase web traffic? Minimize and compress images and files, improve server response time, leverage browser caching, and optimize your code.
2. Irrelevant Keywords
If your niche is healthy eating, but your keywords are revolving around meditation, that is not really going to help you increase web traffic to your site. You want your keywords to primarily relate to your niche topic.
To increase web traffic be sure to do extensive keyword research. Identify what your target market is looking for on Google and use those words. You can also drive website traffic using SEO.
3. Faulty Links
Have you ever gotten that dreaded Error 404 page? Annoying, right? …and you probably just went to a different site rather than try to figure out how to find the correct link.
To increase traffic and prevent visitor loss periodically check for broken links on your website. You may also want to want to double-check redirects.
4. Difficult Navigation
If users feel it is hard to find what they are looking for when browsing around your site there is a very good chance they will just leave, and it is doubtful they will return.
To not only increase web traffic but keep the traffic you do get, make your website is as clear and easy to navigate as possible. You can also place a search bar or icon in an easy to find area.
5. Unoptimized Mobile Site
Over 70% of current web traffic comes from mobile, and that number can be expected to increase. If your site is not optimized for mobile it will drastically affect your number of web visitors.
To increase web traffic you can optimize users mobile experience by making your website responsive, using larger fonts and compressing images.
Whether you have little to no visitors or quite a large audience, it is always beneficial to increase web traffic to your site. Considering the fact that your website is your major business marketing tool, it only makes sense to make sure yours is optimized to give you a solid foundation that will thrive long-term.
To make sure your website does all this and more, schedule a Free Website Audit below and let us see how can we help you ensure your site is not only dynamic and attractive, but offers an amazing user experience with a solid strategic plan to increase traffic.